1. INFORMATION WE COLLECT

We collect the following types of personal information:

Contact Information

Name, email address, phone number, billing address, and shipping address.

Payment Information

Credit/debit card details, UPI information, payment method, and transaction details. All payment information is processed securely through our payment partners.

Account Information

Username, password, preferences, order history, and wishlist items.

Shopping Activity

Products you view, add to cart, purchase, or review.

Device and Usage Data

IP address, browser type, device information, and how you interact with our website.

Communications

Any messages, inquiries, or feedback you send us through email, WhatsApp, or customer support.

2. HOW WE USE YOUR INFORMATION

We use your personal information to:

Process and Deliver Orders: Fulfill purchases, arrange shipping, process returns and exchanges, and send order confirmations.

Improve Your Experience: Recommend products based on your preferences and browsing history.

Marketing and Promotions: Send you updates, exclusive offers, new arrivals, and promotional content via email, SMS, or WhatsApp. You can opt out anytime.

Customer Support: Respond to inquiries, resolve issues, and provide assistance.

Security and Fraud Prevention: Protect your account, detect suspicious activity, and ensure safe transactions.

Legal Compliance: Comply with applicable laws, regulations, and respond to legal requests.

3. HOW WE SHARE YOUR INFORMATION

We may share your information with:

Service Providers: Courier partners (Xpressbees, Delhivery, FedEx, Bluedart), payment gateways, cloud storage providers, and IT support services.

Marketing Partners: Third-party advertising platforms to show you relevant ads based on your activity.

Legal Authorities: When required by law, court orders, or to protect our rights and safety.

Business Transfers: In case of mergers, acquisitions, or sale of business assets.

We do not sell your personal information to third parties.

4. DATA SECURITY

We implement industry-standard security measures to protect your information, including secure payment gateways and password-protected accounts. However, no system is completely secure. Please use strong passwords and avoid sharing your account credentials.

5. DATA RETENTION

We retain your personal information only as long as necessary to fulfill orders, provide services, comply with legal obligations, and resolve disputes. You can request deletion of your data at any time, subject to legal requirements.

6. YOUR RIGHTS AND CHOICES

Depending on your location, you may have the following rights:

- Access: Request a copy of your personal information.
- Correction: Update or correct inaccurate data.
- Deletion: Request removal of your personal information.
- Opt-Out: Unsubscribe from marketing emails and SMS.
- Data Portability: Receive your data in a transferable format.

To exercise these rights, contact us at support@trendlync.in.

7. CHILDREN'S PRIVACY

TrendLync is not intended for users under 18 years of age. We do not knowingly collect personal information from minors. If you believe a child has provided us with their information, please contact us immediately.

8. THIRD-PARTY LINKS

Our website may contain links to external sites. We are not responsible for the privacy practices of these sites. Please review their privacy policies before sharing any information.

9. INTERNATIONAL DATA TRANSFERS

Your information may be stored and processed in servers located outside India. We ensure appropriate safeguards are in place to protect your data during transfers.

10. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. Continued use of our website after changes constitutes acceptance of the new policy.